The ever-evolving fashion industry is based on beauty and trends. The digital marketing industry is also ever-evolving and with it your SEO strategy. To keep your brand at the top of search engine results pages, your SEO backlinks must evolve too.
Backlinking is still the basis of building your brand’s reputation online and raising its standing in search results. However, a good backlinking strategy should now focus on linkable SEO assets; this means housing useful, creative content on your page that will naturally attract links.
Your high-quality, original linkable SEO assets could be blogs, videos, case studies or infographics and will be relevant and useful to your target audience and the fashion industry.
Creating fashion-industry-appropriate linkable SEO assets
Creating content that will function well as a linkable SEO asset means thinking about what your audience wants to consume; as fashion industry natives, you know that the expectation is for beautiful, high-quality content that provides either a service or an insight that is unusual or intelligent.
2024’s best linkable SEO assets for the fashion industry are:
- Relevant to the fashion industry; they’ll discuss trends, events, or people in the industry.
- Useful; they’ll provide a service or insight that is hard to find or unusual.
- Relatable; for your linkable SEO asset to attract links, it needs to resonate with the majority of your target audience.
- Quality; a blog should be human-generated, a video should have high-quality editing and an infographic should be easy to read – whatever the element, make it the best it can be to encourage people to link back to it.
Specific kinds of linkable SEO assets for the fashion industry
The key to fashion industry SEO success is to build linkable SEO assets that your industry peers will want to share. There’s a variety of ways to do this and some suggestions are:
- Infographics: these are easily digested by a wide range of consumers and visually appealing, so, as long as the data you are presenting is well-researched and attractively presented, an infographic is likely to be a linkable SEO asset that attracts backlinks
- How-to posts: you can make these specific to your niche and share information on how to wear a new trend, or find the latest it-bag.
- Guides: collating guides for the fashion industry is a great way to attract backlinks, these could be a list of the best fashion boutiques in a specific area or the best online sales for Black Friday.
- Videos: well-shot and edited videos that address a unique niche in the industry are valuable for your industry peers and likely to attract backlinks to your site.
The best link-building is varied and vast
Linkable SEO assets are the new frontier for backlinks and will help your brand build authority online, and rank higher in search results. As most people shop online in today’s market, this is particularly important if you are a fashion retailer. If they are not shopping online, consumers go online for advice and research before they buy; so even if your brand doesn’t sell a specific product it’s important for your page to rank highly to be seen by consumers.
While linkable SEO assets are becoming more and more important, a link-building campaign should include a mix of commercial links and linkable assets. For the fashion industry this can vary a lot, depending on your business and goals.
If you need support creating and executing a successful link building campaign, visit Perfect Link Building who have been delivering results for their clients for over 13 years.