There’s more to being a fashion photographer than just taking beautiful photos. To produce the most elevated and impactful images possible, there needs to be synergy between the photographer and the model.
Even the most experienced models can feel shy from time to time, and knowing how to make them feel confident can make a huge difference in how the photos turn out. Being able to direct models before and during a photo shoot means higher quality images, a smoother production process, and a better atmosphere of collaboration within the studio. The following tips can inspire you to direct models more effectively for more striking fashion photography.
Make Your Models As Comfortable As Possible
One of the most important factors to consider when directing fashion models is how comfortable and safe they feel in your studio. Fashion shoots can be unpredictable in terms of style and aesthetics, which can sometimes put people outside of their comfort zones.
Models can also feel vulnerable at times, and knowing how to put yours at ease isn’t just the kind and professional thing to do—it’s also the best way to ensure the poses flow naturally and the shoot outcome is as stunning as possible. Considering things like:
- Private, comfortable places to change clothing.
- Controlling the temperature of the room.
- Providing refreshments throughout the day.
- Being communicative and empathic toward their needs.
All of the above are small things you can do to make sure your models feel as comfortable as possible. The more comfortable your models are, the more relaxed they will feel on camera, allowing you to capture more interesting, beautiful poses.
Have A Range Of Pose Ideas To Draw From
Don’t bank on the fact that your models know exactly which poses you are looking for. Starting off with a range of suggestions for how you want the photos to look can go a long way. Depending on the shoot, you may want to work through a range of poses, or you may only want to focus on one particular action.
Do your research beforehand and share a moment with your models before shooting to discuss the client’s vision and offer insights into what they can do to meet it. Be open to suggestions, as your models may have some great ideas, too.
Clearly Communicate What You Want
It’s part of the model’s job to fulfill a specific creative vision for a shoot. But they can only do that if they understand it comprehensively. Don’t expect them to telepathically understand what you’re looking for—tell them clearly.
If they are not taking your direction, rethink your approach or show them examples of exactly what you want. You can even demonstrate the pose or idea you have to ensure that they understand the directive. Clear communication is crucial for capturing the right look, and if you can be specific and communicate clearly, that’s what you’ll get.
Play Music To Enhance The Atmosphere
This is one of those small details that can completely transform the atmosphere of a production. Music gets people’s energy up, helps them relax, and locks them into the zone of creativity.
You can also use different kinds of music to influence the mood you are trying to replicate through your photography. For example, if you need poses that are extremely bold and dramatic, play high-energy, up-tempo bass synths or rock music.
If you’re looking for softer, more passive poses, get your models in the mood by playing something mellow and chilled. Not only will it improve the atmosphere in the room, but it will also impact how naturally the poses develop throughout the shoot.
Pose Debrief Before The Day Of The Shoot
If you have a mood board or some form of reference for the shoot, share it with your models before the day arrives. This can give them the time they need to come up with inventive poses and work on some ideas beforehand, ensuring a flow of creativity on the day. It also helps to ensure everyone is on the same page and knows what to expect.
Lead By Example
As the photographer, it’s your job to steer the shoot in the right direction. Most of the people in the room, including the models, will look to you for guidance and cues about what poses and aesthetics they should aim for.
In situations like this, leading by example is often the best course of action. Be willing to play around with different poses and show the models yourself what you are looking for. Strike your own poses, and give them a real-life visual reference for the creative vision.
This can also help ease any nervousness or simply break the ice during a shoot. Show the models that you understand what you’re doing, and they can rely on you for inspiration!
Hire A Creative Director
Having a creative director will almost always improve the production process of a photoshoot, especially when it comes to more artistic or fashion-forward shoots. Creative directors can assist you by offering clear directions or even taking on that role for you while you simply focus on the photography side of things.
Work With Experienced Models & MUAs
Considering the sometimes avant-garde nature of editorials or fashion brand campaigns, you want to work with models who have experience interpreting creative briefs and can emulate poses without needing to be coached and directed through every shot.
Of course, there’s a time and a place for fresh, undiscovered talent. But if you are hoping to work through a shoot quickly or want to achieve a very specific look, professionals are a better bet. If you’re selecting your own hair and makeup team for the shoot, it’s also a good idea to see who has experience creating the looks you’re shooting, as this makes it easier to achieve your vision. Most hair and makeup artists create portfolios showcasing their work, and this is a great way to see who fits the bill.
Wrapping Up
When it comes down to it, effectively directing models is a skill that every fashion photographer needs.
By tending to your model’s needs, creating a positive vibe in the studio, and hiring assistants and directors who know how to deal with a wide range of people, you can elevate your body of work and gain a reputation for credibility and collaboration in the fashion photography industry.
Meta Title: How To Direct Models For Fashion Shoots | DC Fashion Week
Meta Description: Learn how to direct models in fashion shoots to get the best results. Use these tips to elevate your images and ensure your fashion photography gets you noticed.