From custom-printed folders to foil-stamped folders and everything in between, for a marketing campaign to be successful, it’s the finishing touches that make all the difference. This is when choosing the right folder for your brand is crucial. It should reflect your brand colors, tone of voice, and appeal to your clientele.
Creative design choices transform regular folders into stylish portfolios or eye-catching pocket and presentation folders. If you want your idea to stand out in a sea of competition, unique concepts are key.
In this guide, we delve into the many options available, read on to learn more.
What To Consider
Firstly, before investing in custom folders for marketing purposes, you must consider the purpose of your folder. For example, are you designing a proposal presentation, an information pack, or a portfolio? Your folder design should be in keeping with your brand, your intended audience, and its content.
If creating a pocket folder for corporate purposes, consider a sleek and formal design, as this is more likely to appeal to your target clients. If designing a folder for an entertainment event, consider something more vibrant and on-trend. When selecting hues, typography, patterns, and additional design elements such as business cards and pen holders or pockets, keep your audience in mind.
So now you know what needs to go inside your folder and have your target market to hand, what are you waiting for? Order your custom folder today!
6 Innovative Folder Ideas For Marketing Campaign
1. Simple Pocket Folder Designs
When considering the design of your pocket folder, a minimalistic approach is often the best way forward. This, combined with carefully selected hues, patterns, and fonts can make your brand appear organized and appealing.
As well as considering the aesthetics of your folder, you should also consider function.
Folders with pockets, business cards, and pen holders can help you strategically display content, meaning your clients can read what’s inside in the order you want them to. Pockets make it easy for the contents to stay organized and in one place. This lessens the risk of misplaced documents.
2. Landscape Folders
As well as portrait folders, you may wish to consider landscape options, especially if presenting various images.
With a broader canvas, showcasing intricate large-scale graphics, panoramic images, and extensive text is much easier. Plus, most opt for portrait folders, which means you’ll stand out from the crowd with a captivating and refreshing perspective.
3. Tri-Fold Folders
If you have a lot of content to squeeze inside a folder, opt for a tri-fold design. This provides a larger surface area, meaning you can showcase even more. This is particularly popular with those who work in the design and architectural industries.
Why? Tri-fold options can easily accommodate floor plans and skillfully arranged graphics, without squeezing everything onto one page. In addition, this folder style allows you to create a captivating narrative. Whereby you can tell your brand’s story, creating an engaging and memorable experience for anyone flicking through your presentation.
4. Embossed Designs
Another prevalent option in the world of custom folders? Embossed designs. Choose from simple embossed designs and foil-stamped options. Both boast a savvy, sophisticated appearance that makes you look professional and stylish. Many will opt to have their logo embossed on the front of the folder and their contact detailed foil stamped on the reverse.
This means anyone you give the folder to, be this at a meeting or an event, will know who you are and how to contact you.
5. Gatefold Folders
Gatefold folders boast dramatic openings, which allows clients to experience a sense of anticipation when opening them. In the business world, first impressions are crucial. They shape how your clients perceive your company. They also set the tone for future relationships.
Make a great first impression, and most of your clients will likely spread the word to six or more people. This folder design poses a diverse and captivating opportunity to heighten user experience through carefully selected color schemes, meticulous design, and engaging graphics and imagery that align with your brand and the content you are presenting.
6. Speciality Custom Folders
These custom-designed folders promise to meet your specific requirements. How? Through creating designs that are unique to your brand and ethos. These folders can be manufactured from unique materials and shapes, and come in various sizes. Opting for a custom style ensures you stand out and will help you to make a strong first impression.
These folders are often used for high-profile product launches, presentations, and other important events. The result? Potential clients will remember you!
The Bottom Line
Trying to turn leads into paying customers can be challenging. Especially when so many other companies are competing to do the same. This is when embracing innovative custom folder ideas is a must. Not only will you stand out from the crowd, your marketing campaigns will prove memorable.
For best results, choose custom folders that adhere to your existing brand guidelines and use the same hues and fonts. Being consistent with your branding can impact revenue significantly, with businesses experiencing up to a 23% increase in revenue through cohesive and recognizable brand identities.