Over the past few years, TikTok has become one of the most used social media platforms all over the world. Perhaps one of the reasons why TikTok is so popular is that people can express themselves in terms of creativity, personality, and interests in short videos. TikTok’s algorithm is also very good at showing users content that they like and are interested in. As a result, trends get spread quickly because users replicate content styles they like.
Beauty and fashion are two categories that always drive the major trends on TikTok. Beauty and fashion trends on TikTok can catapult creators to fame very quickly, and often interlinked. Creators who want to become TikTok celebrities should use the right beauty styles and outfits that are trending on the app.
The Power of Beauty and Fashion Trends on TikTok
The psychology of why content spreads rapidly online is one of the main reasons why beauty and fashion trends make breakout stars on TikTok. The content style that people are more likely to ‘like’, comment on, re-share, etc, gets higher visibility on social media due to the way these algorithms work.
Beauty and fashion trends check many of the boxes for the type of content that tends to get high engagement:
Visual appeal. Stylish beauty looks and outfits catch viewers’ attention in a quick thumb-stopping manner. This visual allure inspires viewers to watch and engage.
Aspirational quality. Many viewers find top beauty and fashion trends aspirational, wishing they could recreate the styles. This inspires them to engage so they can learn how.
Entertainment factor. Dramatic makeup transformations, clothing hauls, and trend outfit reveal all provide entertainment value for viewers. This entertainment keeps them watching and engaging.
Creativity/Inspiration. The top beauty creators on TikTok don’t just follow trends, they set them through innovative techniques and styles. This creativity inspires attempts to recreate the looks.
Relatability. While aspirational, top beauty and fashion trends often use affordable products from drugstores and fast fashion retailers. Viewers can realistically recreate the looks.
For creators looking to gain real TikTok followers, beauty and fashion trends represent the perfect convergence of aspirational content that seems attainable. This makes them a golden ticket for going viral.
Additionally, beauty and fashion trends are universally relevant content styles. While other trends may appeal to narrower niches, most people use beauty and fashion products regularly. This gives beauty and fashion trend content a large target audience.
How TikTok Beauty Gurus Take Off
Some of TikTok’s top celebrities are now beauty influencers who went from everyday people to achieving millions of followers in months through trend leveraging. Their explosive growth paths demonstrate how successfully tapping into viral beauty styles can create immense popularity.
Mikayla Nogueira provides a prime example of how leveraging beauty trends led to influencer fame. In 2020, Nogueira was working an ordinary job when she began posting TikTok makeup tutorials. She displayed a talent for creating fun beautiful looks while showcasing her bubbly personality.
However, the tipping point came when Nogueira started creating videos about the “Clean Look” makeup trend. Sometimes called the “clean girl aesthetic”, this style features simple, glowing makeup that appears effortlessly natural. Videos with her clean girl makeup looks went hugely viral, gaining over 200 million views.
Leveraging this viral trend to display her skills allowed Mikayla to gain over 16 million TikTok followers. She’s now one of the top beauty influencers on the platform. Her success demonstrates the immense audience potential in creating content about rising beauty trends.
Fashion Trend Leveraging Case Study
Like beauty gurus, everyday fashionistas can use outfit trend videos to quickly amass large followers. Fashion is arguably an even larger niche than beauty on TikTok.
A great example of leveraging viral fashion trends comes from creator AnnaxSitars. In 2019, Annabelle uploaded simple videos showing off thrift store clothing finds. However, her growth exploded when she created videos about popular TikTok fashion trends.
These included outfit ideas with trends like oversized t-shirts and sweatshirts, grunge-checked trousers, cow print skirts, and Y2K tiny sunglasses. Displaying affordable takes on these popular styles caused her views and followers to balloon.
Now AnnaxSitars holds 11.8 million followers and often helps set viral outfit trends. Her growth demonstrates the immense audience potential for creators who can tap into rising fashion trends early and offer audiences stylish, aspirational looks.
Top Beauty and Fashion Trends That Created TikTok Celebrities
Beyond the general strategies above, numerous specific beauty and fashion trends have created breakout opportunities for TikTok creators over the last few years. Below is just a sample of trends that launched everyday people into influencer fame by amassing millions of engaged followers.
Fox Eye Makeup Trend
This makeup style uses techniques like eye shadow, eyeliner, and fake eyelashes to create an elongated, lifted eye shape resembling a fox. Videos on this trend help creators display their makeup artistry while tapping into audience aspirations for sultry, alluring eyes.
Clean Girl Beauty Trend
As mentioned regarding Mikayla Nogueira, the clean girl trend provides creators with many viral video opportunities. This glowy, natural style allows influencers to showcase simple beauty skills audiences can attain.
Euphoria Makeup Trend
Inspired by the HBO show ‘Euphoria’, this style features rhinestones, metallic shine, and bold, graphic eyeliner in bright colors. This trend has become hugely popular for creators to show off advanced creative makeup abilities. The vibrant results also gain significant attention.
Y2K/90s Fashion Trends
Nostalgic fashion from the 90s and early 2000s has made a major comeback on TikTok. Creators gain views by recreating iconic looks like tiny sunglasses, baguette bags, cargo pants, and butterfly hair clips. The nostalgia and retro allure draw engagement, especially from millennials.
Cottagecore Fashion Trend
This trend features airy, whimsical clothing styles inspired by pastoral countryside living. Frilly dresses, floral prints, puff sleeves, and more help creators display their unique style while tapping into the audience’s dreams of an idyllic existence.
Baddie Fashion Trends
Alternatively, for fashion creators hoping to exude confidence and boldness, baddie outfits have become a hugely popular style. These edgy looks feature leather, corsets, miniskirts, and more that embrace daring sexiness.
As these examples demonstrate, creators have a diverse range of trending fashion styles to leverage ranging from playful to chic to rebellious. Successfully showcasing the latest viral outfit trends remains a proven formula for amassing an engaged TikTok audience and gaining influencer status.
Tips For Leveraging Trends to Gain Popularity
For aspiring TikTok creators hoping to leverage trends to grow a large, devoted audience, here are some top tips:
Spot trends early. Leveraging trends in their infancy helps creators establish themselves as pioneers. This makes it easier to become a top influencer in the style before the competition gets too saturated.
Put your spin on trends. Instead of just recreating trends identically, put your unique personality and style into your take. This helps content stand out while still being recognizable about the trend.
Post trend content consistently. Posting sporadically fails to capitalize on trend momentum. Maintaining a regular posting schedule focused on the same trend keeps you top of mind as the style grows.
Feature affordable/accessible looks. Highlighting beauty and fashion normal audiences can realistically afford and source helps them imagine recreating the styles. This inspires more attempts and engagement.
Display trend versatility. Showcasing a trend across makeup, hair, and outfits demonstrates versatility as an influencer while providing more video ideas to post regularly.
Promote discovery via hashtags. Using hashtags like #foxyeyes and #cleangirl helps people interested in those trends easily find and engage with your content.
Collaborate with trend leaders. Collaborating on-trend content with top influencers already known for those styles can transfer some of their authority.
Remain authentic. While leveraging trends is crucial, it’s equally important to stay true to your innate personality. Forcing inauthentic trends that don’t align with your brand risks turning off followers.
Listen to feedback. Pay close attention to audience comments. If certain trend-focused content receives better engagement and feedback, produces more of that successful style.
Conclusion
As TikTok continues its incredible rise, leveraging viral beauty and fashion trends provides a proven formula for going from everyday person to celebrity influencer. TikTok’s powerful algorithm favors trend content for visibility. Meanwhile, audiences crave aspirational, entertaining videos that provide creativity and inspiration.
Tap into rising beauty and fashion trends early to establish yourself as a pioneer while trends experience rapid growth. But also put your authentic spin on trends to stand out among the competition. Remain diligently consistent in posting trend videos to capitalize on the momentum.
If creators closely follow the trend leveraging strategies and tips in this article, they put themselves on the path to potentially capturing lightning in a bottle and becoming the next TikTok famous beauty or fashion influencer.
The key is recognizing the big audiences around viral trends and producing creative content that shows audiences you understand and can showcase current styles better than competitors. For creators with their fingers on the pulse of evolving beauty and fashion trends, TikTok fame awaits.