Top 5 Online Fashion Retailers to Check Out
In this unfolding post-pandemic world, digital commerce has become the norm rather than the exception. As people come to terms with the breadth and power of online selling to transform the business world, sales of e-commerce sites and online stores are reaching unprecedented records. And nowhere is this more evident than in fashion retail. Even in global e-commerce retail, it seems that fashion retail stores were setting the fashion and trends.
Online fashion retail is a bit more challenging because of the demanding and discriminating behavior of their buyers. Since they won't be able to fit or try on what they're going to buy, most online fashion retail buyers tend to rely on platforms they trust such as thedom.com/ and other similar sites. This article talks about the stores which have garnered the most sales. Here are the top online fashion retail stores:
- Zalando
Zalando is a German e-commerce fashion retail store. It's one of the leading online stores in the emerging and exciting global fashion online retail industry. In terms of gross revenue, it's ranked as the top-grossing retail store. The most recent industry reports estimate the annual revenues of Zalando to be something like USD$9.1 billion.
Zalando started in Europe and continues the primary presence and focus of its platform there. But it has already become a global platform. Its online store receives average traffic of around 76.9 million visits every month coming from all over the world. This is the highest site traffic among the well-known online fashion retailers.
Recently, some online stores have also introduced the use of influencer and user-generated content. They take photos and content from social media and feature these on their platform. It aims to help its users keep up with trends and create a personalized shopping experience. If you want to get a feel of this kind of personalized shopping experience, you can shop all your favorite brands at The DOM.
- Macy's
Macy's is an established household name in the United States. It was founded in 1958 as an American fashion retail store. They began with just a few stores. With their stylish items and elegant labels on sale, they rapidly grew from a few physical stores to a chain of fashion retail stores nationwide.
There are currently 775 physical stores featuring the well-known Macy's brand. In 2011, Macy's entered the digital space and started selling its stylish items on the internet as well thru its online store. By 2020, Macy's reported annual revenue of around USD$ 5.6 billion including sales of luxury fashion brands and labels. Macy's online store received an average of 102.55 million of monthly traffic site visits from all over the world. This is the reason why they've been ranked second place in the most recent list of top online fashion retailers.
Macy's also took the initiative to connect its physical stores with its online stores. They call this their omnichannel approach.
- NEXT
NEXT is a British fashion retail store. It already has around 700 physical stores which have been spread to more than 35 countries all over the world. Most of these physical stores can be found in England and in other parts of the United Kingdom (UK). They've built websites and web pages which have a global reach of more than 70 countries.
Their website features the latest fashion offerings and trends. They have all sorts of clothing for men, women, and their children. In terms of gross sales, NEXT has been placed and ranked third. In 2020, their annual revenue reached USD$5.4 billion.
Among the initiatives of NEXT is the introduction of "outfit suggestions" on its websites. They've featured this as a "style with" functionality on their websites. They've built several websites that use language in the specific country where their websites operate.
In addition, another innovation by online shops is the emergence of online consignment stores.
- Otto
Otto is also a German retail company that mainly operates in Europe. The latest market reports indicate that Otto was able to garner an annual revenue of more than USD$3.56 billion in 2020. Of this amount, more than 90% came from sales through e-commerce on their website.
Otto has recently launched its initiatives to connect its offline stores with its online channels. They're not just offering well-known brand names and popular labels in their product listings and marketing campaigns. They've also signed up lesser-known brand names from local retailers.
This initiative aims to provide their users with a personalized shopping experience, giving them a wide variety of shopping options from global brands to local bestsellers based on where they live. Their eCommerce platform enables the local communities where they do business by connecting with the local stores.
- ASOS
Another one on the list is ASOS. Founded in the UK only in 2000, it has already become a global giant in online fashion and cosmetics retail. ASOS currently has more than 85,000 product listings offered to global markets. Many of these listings are ASOS lines, which are always up-to-date with the latest fashion trends. Recent market reports indicate that ASOS grossed an annual revenue of around USD$3.5 billion last year.
Online Shopping
Once shoppers at brick-and-mortar fashion retail stores understood their exponential power of choice when they do online shopping, with all the information at their fingertips, there's no turning back for them. They won't go back to the days gone by, but connecting online channels with physical stores would surely make them more frequent if not loyal customers.
