In 2023, everyone is looking for healthier, more sustainable products to introduce into their everyday lives. And according to market research, the organic haircare market is expected to grow substantially in the next five years, reaching a value of almost $13 billion in the U.S. alone. If you want to earn some of that market share for yourself, here are five tips to help you promote your organic hair care business.
Design informational brochures to distribute
It's important for consumers to understand the ingredients in their hair care products. Not only could some products damage their hair, but they could be bad for the environment, too. To showcase all the healthy organic ingredients in your products, design some amazing brochures to distribute to potential customers.
Brochures are a great way to provide potential customers with all the information they need to purchase your product. You can talk about the benefits of using your organic hair care products, the ingredients used, your business's mission statement, and some of the results consumers can expect.
Of course, you're busy making new organic hair care products and likely don't have time to design professional brochures from scratch. (They are a representation of your business, after all.)
To simplify and speed up the design process, it always helps to use free brochure templates from sites like PosterMyWall. Just choose the template that best represents your brand, fill in the information, and you're ready to distribute.
Showcase your product in the right venue
The key to any marketing effort is to promote your products where your ideal customers spend their time. For example, showcasing your organic hair care products at a male-dominated venue like a blue-collar trade show likely wouldn't be very effective. Take the time to research your customer base and showcase your product where they spend their time.
The best venues for promoting an organic hair product line would be in places that are similarly health and sustainability focused, like a health foods store. People who visit these places are likely looking to live a healthier lifestyle and would be more interested in purchasing your products.
Reach out to similarly aligned businesses in your area and ask if you can set up a table or offer some free samples of your product. Don't forget to bring your amazing hair care brochures!
Get social on social media
Remember all those benefits about reaching your ideal customers where they spend their time? Well today, about 70% of the U.S. population uses social media, making it a great place to promote your organic hair care products.
Do some research to determine which platforms your ideal customers use most frequently. Then create business profiles on those platforms and post frequently. Whenever you create a new post, make sure it's of the highest quality possible. There's a lot of competition on social media, and you want your content to stand out to potential customers.
One of the aspects about social media marketing that many brands forget about is right in the name of the platform: being social. The best way to expand your reach and get your brand in front of more users is to directly engage via comments and direct messages. Start conversations with other like-minded businesses and users to promote your organic hair products.
Influence customers with influencer marketing
There are hundreds (if not more) of content creators on social media and beyond dedicated to beauty products. Many of them are always looking for organic beauty products to showcase to their followers. Why shouldn't they promote yours?
Influencer marketing is a highly effective promotional tactic in today's digital world, especially for cosmetic brands. Head over to social media and look for pages that align with your brand and have a large following. Then, reach out and see if they'd be interested in promoting your organic hair care company.
You may have to pay influencers to promote your products, but many also accept free products, discounts, or commissions on sales.
Create eye-catching beauty posters
Posters are different from brochures in that they're not designed to provide incredibly in-depth information but rather to catch the eye of passersby and make them aware of your product, hopefully encouraging them to want to learn more. They're another strong piece of marketing material to utilize in your promotional strategy.
Similarly to your brochures, you can save time and energy on your beauty posters by using templates. You can get professional designs to showcase your product without needing professional graphic design skills — or taking time away from your busy schedule.
And just like finding a venue, you'll want to hang your posters around town in places that align with your brand, like an organic foods store or health club. Beauty posters also make great content for social media!
Build your organic hair care brand
If you want your organic hair care business to grow, you need to reach more customers. In 2023, some of the best ways to increase your market share is to design informational brochures about your business, showcase your products in brand-aligned venues, harness the power of social media, work with influencers, and create eye-catching beauty posters. When all your marketing efforts work together, you'll be well on your way to building an organic hair care empire!