6 Fashion Photography Tips You Should Learn
The fashion industry thrives on high-quality photos that showcase their designers' styles, models' flair, and the clothes' intricacy. With the right image, a cloth can be sold, and the piece's patterns admired.
Here are some tips that may help you photograph high-end fashion pieces–whether on the runway or in the studio.
1. Use the rule of thirds
The rule of thirds refers to the proper composition of a photograph. In the frame, you should visualize nine squares divided into equal sizes, and afterward, have the model pose in any place where the lines intersect.
In fashion photography, it is optimal to have the model pose where she will be seen instantly at a glance. The model will have a good spot to stand through the rule of thirds, making the clothes seem more flawless and well-displayed.
2. Try different perspectives and angles
Since fashion photography is all about clothing, it is important to highlight the piece's various patterns and designs. You can try taking a picture using the bird's eye view to capture the length of the dress while the model is lying down, and you may want to showcase the piece through different angles that emphasize the clothes' details.
This technique applies to different kinds of fashion photography, especially catalog photography. It pieces the overall look and focuses on the clothes' details, the fabric quality, and the piece's overall look when worn.
3. Try to minimize background distractions
Since the main attraction of the photo should be the clothes, it would be extremely helpful if you got rid of the unnecessary elements that may distract the viewers from checking out the fabric.
This will highlight the clothing, especially if it's for a catalog and the main objective of the photo is for the piece to be sold. It is best to use neutral colors for backgrounds or any color that does not clash with the colors of the fabric.
4. Scout proper locations
For catalog and editorial photography, you may opt to use a studio to have extra space for artificial lighting, as well as enough room for the hair and make-up team to do their job. On the other hand, you may also utilize places outdoors, such as streets and landscapes, especially if you follow a theme that suits an outdoor backdrop.
5. Maintain a good rapport and respect with the model and their team
Of course, a great photo needs an equally great model. As the photographer, you must make sure that the models are comfortable enough to pose for the camera to execute their poses seamlessly.
Their handlers and team also need to be aware of what changes you propose in the model's poses, the shoot's concept, as well as the sequence of the clothes you want to photograph.
6. Have a sturdy tripod.
For outdoor locations, you will need equipment that's strong enough to withstand different surfaces and weather. You can invest in a tripod that will make your photos clearer and your shot steadier.
This way, when the model tries to move and change poses, your camera won't be as shaky, especially when trying to showcase the flowy fabric she's modeling.
Each clothing has an entire team behind it–and a great photo will effectively highlight its history, from its conception to the sewing process.
With the amount of creativity and teamwork embedded in each piece, these efforts deserve to be lauded through amazing photos. If ever you need help, you can always search for a studio specializing in fashion photography.