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People often judge the product by its packaging. Not only brands, but also individuals who want to present a gift to somebody must focus on the presentation to leave a lasting impression.
So the adage, “fine feathers often make fine birds”, perfectly fits every individual and brand when it comes to presenting any product.
And design is the most important part of every product’s packaging because it directly influences customers’ purchasing decisions.
Whether you run a small store or an e-tail business, you must follow some useful design tips to customize packaging that exudes jaw-dropping perfection. Read this piece of content to explore those tips!
1.Determine Your Brand Persona
Your product packaging is the visual representation of your brand. This is why it must reflect the essence of your brand. You have to determine whether your brand personality is rugged, sophisticated, sincere, or competent.
For example, if you run a cosmetic and beauty brand, your brand personality might fall under the “sincere” brand persona type. You should keep the brand tone of voice, typography, color scheme, and design patterns that resonate with your brand identity.
This is why determining your brand persona is important for designing the product packaging that sells. Another important tip is to be consistent with the brand’s visual identity while customizing packaging for various products.
2. Know Your Customers’ Preferences
How could your product get maximum customer engagement if its design element does not align with the target audience? One factor that can help you know customers’ preferences is understanding color psychology. People naturally gravitate to certain colors and design patterns.
However, it is important to maintain consistency in your design elements to ensure a cohesive brand image. Another preference of customers is the material used for a product’s packaging.
For example, if your target audience is people who buy premium and luxury bath products, you must incorporate luxury soap packaging designs on high-end packaging materials. In such a case, you should prefer custom rigid boxes for luxury soaps and custom kraft boxes for organic soaps to align with customers’ preferences.
3.Perform a Competitive Analysis
Once you determine the brand persona and customers’ preferences, it becomes easier to know your competition. Performing competitive analysis will help you design product packaging that increases customer engagement.
You should not copy design elements like logo, color scheme, typography, or patterns for your product packaging. Instead, find gaps and loopholes in your competitors’ packaging design and create designs that your customers won’t find anywhere else.
Even if the market is saturated, your brand can still make a bigger impact with unique packaging designs. For example, if your competitors are making limited-edition or personalized Christmas packaging to impress customers, you must do the same thing differently.
4.Promote Sustainability
A good packaging design aligns with the contemporary needs of industry and consumers. And considering the ongoing trend and concern, no one can deny the significance of sustainable packaging. People get easily influenced by brands that follow ethical practices, such as the use of eco-friendly product packaging that doesn’t harm the environment.
Not only the packaging materials but also the designs and inks can be eco-friendly. Using plant-based inks to print sustainable packaging designs can be a good practice. Some printing methods are also energy-efficient, which leaves minimal impact on the environment.
Also, you can customize the product packaging with color schemes that represent environmental well-being, such as warm tones and green colors. Using natural kraft paper and customizing it with a minimalistic design in green color and personalized messages can make your product packaging more impactful.
5.Incorporate Personalized Designs
Your product packaging must show the uniqueness and creativity of your brand. It is important to incorporate designs that are created by designers who can think out of the box to create something new. Customers should not get bored seeing the same color schemes and design patterns when they enter the retail store.
This is why adding a personalized touch to the packaging design is essential to steal the limelight in the retail setting. Personalized packaging design connects with the customers on a deeper level to foster brand loyalty.
Also, using seasonal packaging for a product can be an effective marketing strategy to boost sales. You can also incorporate personalized messages for customers to make them feel valued by your brand.
6.Focus on Story Telling
You can improve brand recall only if you design your product packaging in a way that speaks volumes about your brand. Meaning, your product packaging should portray your brand story and values compellingly in the competitive market.
If you incorporate branding elements into your packaging, like logo, name, tagline, and design to boost your brand, people will remember your brand for a long time. If your brand is on a mission to reduce carbon footprints, you can get packaging printed with designs and personalized messages that show your brand’s commitment to a greener environment.
Your product packaging can portray your brand story when it is customized with a color scheme, design theme, typography, and imagery that align with your brand persona.
7.Pay Special Attention to Unboxing
Last but not least, unboxing matters most when it comes to designing product packaging that leaves a lasting impact. Now people are more aware, and they share their experiences with friends and family using different communication channels.
If you design a gift packaging with a secure and stylish magnetic closure that also improves customers’ sensory experience, customers will have a delightful unboxing experience. As a result, word-of-mouth marketing will be enhanced.
These days, people share their unboxing experience on social media, which can make or break a brand’s image. This is why designing product packaging with eye-catching designs, unique shapes, and artistic styles can result in higher brand recommendations.
Final Words!
The secret to maximum customer engagement with a product is to present it differently from the competitors. And design is the vital part of packaging, which not only attracts customers but also influences their purchasing behaviour. So why not follow the above-mentioned design tips to customize impactful packaging?