Every year, the beauty industry welcomes new trends and says goodbye to other ones. As complicated 10-step beauty regimens fall out of favor, straightforward three-step minimalist skincare routines containing a cleanser, toner, and moisturizer like a face cream for pimples are rising in popularity.
Environmentally friendly skincare continues to rise to the forefront, with consumers choosing natural, earth-friendly skincare products like a silk sea sponge loofah over disposable facial pads for their daily cleansing needs. If you’d like to level up your beauty routine in 2025, familiarize yourself with these five beauty trends that are taking the year by storm.
Beautility: Beauty Meets Utility
If you’re a busy working professional, stay-at-home mom, sleep-deprived student, or simply live by the phrase, “time is money,” this beauty trend is for you, friend. A combination of the terms “beauty” and “utility,” beautility is one of the newest trends in 2025 skincare and is all about finding the perfect balance between luxury and functionality. This trend is geared toward consumers who want products that save them time while working as efficiently as they do. At its core, here are a few features that make up 2025’s beautility trend:
- Multifunctional Products: Beautility is all about saving time, so it makes sense to use products that can serve multiple purposes to get the most out of your skincare routine in less time. A face cream for pimples that also acts as a daily moisturizer? A serum that can hydrate as it reduces the appearance of fine lines and wrinkles? Yes, please!
- On-the-Go Products: Another aspect of the beautility movement is skincare products that fit into your life, no matter how busy you are, where you are going, or what you are doing. For instance, this might be a small silk sea loofah you can quickly and compactly add to your carry-on bag so you can cleanse your skin or remove eye makeup as soon as you land.
- Sustainable Packaging: 2025 is all about saying goodbye to cumbersome and wasteful plastic packaging and hello to eco-friendly, travel-ready, sustainable packaging. Seek out recyclable glass containers from brands that truly care about the environment.
What to Look For: Look for skincare products that serve multiple purposes. For instance, a face mist that can hydrate as it sets makeup or a face mask that moisturizes as it reduces visible signs of aging. You can also look for a regenerative silk sea sponge to cleanse with instead of using disposable facial pads to participate in skincare’s newest beautility trend.
Love Your Skin’s Microbiome
2025 will continue to see an interest in microbiome skincare. Your microbiome is a complex ecosystem of bacteria that call your skin home and provide a protective layer for your skin. Caring for your microbiome with nourishing skincare ingredients found in a microbiome-supporting cleanser, balancing facial toner, and moisturizing SPF will go a long way for your skin’s health.
What to Look For: Look for products with high-quality ingredients that nourish and support your skin’s microbiome. Think about a gentle face cleanser with natural ingredients like aloe vera, colloidal oatmeal, rose hip oil, and green tea that your microbiome will love. You can also consider looking for a moisturizing face mask containing shea butter, coconut oil, or cocoa butter as base ingredients. The friendly, protective bacteria that live on your skin will thank you!
A Trend Toward Skincare That Cares
Consumers want cruelty-free skincare products from a company that genuinely cares about how they source ingredients and test their products. But they also want products that work well and deliver results. In addition to sustainable packaging that looks beautiful, consumers want their cleansers, toners, and moisturizing face cream for pimples to work well for their specific skin needs.
Thankfully, skincare companies that care about the environment and thoughtfully and effectively deliver solution-driven, eco-friendly skincare products continue to be a powerful force in the industry.
What to Look For: Look for a skincare company that produces safe, toxin-free products and never tests anything on animals. Seek out a cleanser, toner, and moisturizer in recyclable glass jars or bottles rather than plastic. You’ll take care of your skin with a high-quality product that aligns with your values and skincare needs and have a pretty glass container on your bathroom counter instead of a clunky-looking plastic one.
Gourmand: The Foodification of Skincare
Beauty and skincare are going so gourmand in 2025 that you’ll want to overindulge. From yummy-scented moisturizers and serums for your face to body products like food-inspired coffee soaps and fruity body washes, this trend will serve deliciously tantalizing beauty products you can’t help but eat up.
What to Look For: Do you like piña coladas? What about getting caught in the rain? Find a naturally scented piña colada body cream that smells good enough to eat as it softens and nourishes your skin. You could even try an indulgent cocoa-orange body oil. After all, the foodification of skincare isn’t just skincare; it’s self-care.
Sunscreen Is Getting an Upgrade
It’s true: Sunscreen is always in vogue. After all, a product with broad-spectrum protection shields your skin from the sun’s harmful UVA and UVB rays. However, sunscreen should be seeing a few notable upgrades this year. The skincare industry is constantly searching for the next luxurious, lightweight, and silky sunscreen texture that feels and looks so flawless you’ll want to use it year-round, even on the grayest winter days.
Well guess what? The sunscreen upgrade has arrived. Say goodbye to SPF 30 and say hello to sunscreen with some additional perks that you’ll actually want to wear every single day.
What to Look For: This year, you deserve to give your skin the best. So, don’t settle for anything less than SPF 50. Your skin might just thank you in the future! Borrowing from another hot 2025 beauty trend (beautility), look for a tinted SPF 50 that moisturizes and can double as a light foundation to further simplify your skincare routine.
In 2025, skincare trends will be geared toward enhancing overall skin health. Expect products like luxuriously tinted SPF 50 sunscreens that look gorgeous on your skin and natural ingredients that feed your skin’s increasingly important microbiome. But it’s also clear that the skincare industry and consumers expect more from skincare.
Today, skincare is trending toward sustainably sourced ingredients in higher-quality products that smell and feel luxurious on your skin, and are simply a treat to use. Skincare will be just as much about simplicity as it is about experience. This year is shaping up to prove (especially with the gourmand trend) that in skincare, you can have your cake and eat it too.
About Blue Monarch®
Blue Monarch® creates highly effective skincare products that are safe for your skin and the environment. Each product is made in the United States and packaged in recyclable glass bottles and jars created to look incredible on your bathroom counter. With a firm commitment to supporting and respecting the environment, Blue Monarch uses sustainably sourced ingredients in their gentle cleansers, face creams, and more. The brand uses natural ingredients like aloe vera, green tea extract, and colloidal oatmeal to create luxurious products that are safe and effective for all skin types. Blue Monarch is making positive waves in the skincare industry and the ocean with their feel-good line of ocean-friendly and environmentally conscious skincare products.
Find trending skincare products you’ll want to eat up this year at https://www.bluemonarch.com/