Keywords
To reach your target audience, you’ll need to research keywords for each page. This will require you to envisage how readers think. For instance, a law firm that needs SEO services may search for “SEO for Injury lawyers.” This specific keyword can lead to businesses that offer the services.
In some cases, you may need more than one keyword phrase so your website can rank for multiple keywords relating to your fashion business. The placement of these keywords also matters. For instance, you should never add full keywords to url. The reason is that it must be as natural as possible.
The same applies to using the entire keyword phrase in the title. Always aim to make your keywords sound as natural as possible so it isn’t flagged by Google.
Publish high-quality content
Many people forget that SEO is not about just keywords. A bunch of keywords can become useless without high quality content to push it. The content must offer value to the readers. Users trust the first page and this increases site rankings. If you want to have an authoritative site, you must earn the trust of readers through good content.
If you choose to write the content yourself, then fine tune your skills. Also, you can use grammar tools to find and fix any grammar errors in your content. Write for readers and not just because you want to increase your search ranking.
Also, format the fashion content to match what you’re trying to express to the readers. This can mean using italics and bold along with headings where necessary. However, it can be tricky so only do it when you need to.
Be consistent
Posting blogs often show the search engine that the site is relevant and recent. Google only wants to share updated information that is useful to readers. So you need to keep your posts coming on a regular basis and update them as well when they become obsolete.
Updating could mean adding fresh information to a blog post or adding new sources of information. The bottom line is to make sure it is relevant.
Proper metadata
The metadata of your fashion site is important and you must change it often as your site changes. Check the title metadata because it will display a headline for viewers who search your keywords on Google.
You may also need to use a keyword Meta data. However, you should shorten the phrases and use a variety of phrases. For your images, you may also need to use alt tags. These tags allow you to describe any image on your posts to make it easier for visually impaired people to read your content. It is also a good SEO tool to draw people to your website.