Valentine’s Day is a prime opportunity for you to unleash your creativity and have fun with your clients’ eyelash extensions as they get ready for their dates. Since each of your clients has a unique personality and an ideal fun Valentine’s date, you’ll want to offer various lash looks to capture their individual Valentine’s Day personalities. If you need ideas for your lash studio, here are six fun, luscious lash extension trends for Valentine’s Day and a Valentine-client persona or two who may enjoy each look.
1. Volume Lashes
Volume lashes are must-haves for your clients. They’re often called different things, depending on the lash extension brand and lash studio—Omni Volume, Russian Volume, American Volume, London Volume, etc. Most lash extensions today are synthetic faux mink and come in hand-made or premade fan configurations for volume lashing. They also come in a wide variety of lengths and thicknesses, as thin as 0.03mm! This empowers stylists so they can quickly and easily apply volume lashes in 3D, 6D, 8D, and more, giving clients voluminous, fluffy, dramatic, or natural lash looks, depending on what your client desires.
The Persona: This client may be looking for natural or dramatic, full lashes. Maybe they’re losing some of their natural lashes due to aging and want to fill in the gaps so they can feel confident and youthful again. For Valentine’s Day this year, they want to switch it up and try a hip new restaurant with their partner instead of going to their usual spot.
2. Colored Lash Extensions
Colored lashes are an excellent choice to give clients pops of accented color along the lash line in blue, green, orange, white, or maybe red and pink for Valentine’s Day! Colored lashes are also a great way to bring out the natural color of your clients’ eyes. You’ll want to ensure you have several shades of lash extensions in your lash extension supplies to apply color to your clients’ lashes.
The Persona: This client might have more than one persona depending on the date they’re going on or how they’re feeling the day of their appointment. One thing is certain: they like to express individuality without being the center of attention. They successfully toe the line between being a wallflower and expressing their unique artsy nature. This client also knows their eyes are their best feature and wants to flaunt them playfully. Thus, they may choose complementary colored lashes to help their eyes stand out on their date. Their ideal Valentine’s date might be a hole-in-the-wall Thai restaurant, an avant-garde art museum, and a walk through the park while listening to music.
3. Wispy Hybrid
Combining individual lashes and volume fans from your high-quality lash extension supplies can create a light, feathery look for your clients on Valentine’s Day. With this highly versatile style, you can create spikier lashes with long, tightly packed clusters and shorter individual lashes; or softer, fluffier lashes with a base of short clusters and longer individual lashes. It all depends on your client’s preference.
The Persona: This client is effortlessly chic and feminine. She prefers a subtle, natural look and is a romantic to her core. Her ultimate Valentine’s date involves her partner surprising her with a bouquet of red roses, a glass of wine, and a homemade candlelit dinner for two at home.
4. Dramatic Cat Eye
Valentine’s Day is the perfect time to reach for another bottle of glue for eyelashes to create a fiercely dramatic cat eye look for your most dramatic clients’ Valentine’s dates. To achieve this dramatic cat eye look, gradually increase the length of the extensions from the inner corner of the eye to the outer corner while using significantly longer lashes at the outer point to create that pronounced “cat eye” point. Use a sharper curl on the outer lashes for a more dramatic upward lift.
The Persona: This client’s Valentine’s date persona is: “I’m sexy, and I know it.” Her ideal Valentine’s night (day?) consists of dancing the night away with her boyfriend and/or her BFF at a Valentine-themed club in a bodycon dress as she lets her dramatic cat-eye lashes do the talking.
5. Wet Lashes
With “wet” lashes, you can give your clients lash extensions that mimic the appearance of freshly applied mascara. You can achieve this glossy, dewy lash look by using narrow, almost-closed volume fans during application to create a textured, spiky effect. Using a lighter-weight lash is the best practice to achieve the desired “wet” effect. Use a UV lash extensions application process to cure your clients’ wet lashes more quickly if you have back-to-back clients.
The Persona: The client who requests wet lashes for her Valentine’s Day ensemble can go one of two ways: elegant and classy without being over the top or the girl next door. Either way, she already has her outfit picked out for her Valentine’s date, whether she’s wearing a classic black dress and pearls for fine dining and a glass of Cabernet Sauvignon or a nice sweater and jeans for a movie and popcorn and a soda.
6. Spiky Lashes
Give your clients dramatic spiky lash extensions to help them truly stand out. These eye-catching lash extensions can be versatile because your clients can wear them for everyday and special occasions like Valentine’s Day. Add a few purple or pink-colored lashes if your client wants to make their spiky lashes extra festive for the holiday.
The Persona: Bold, fiercely confident, and unique are some descriptors of the client who gravitates toward spiky lashes. This Valentine’s Day, you’ll probably find them wearing a simple tee, a black denim jacket with patches, ripped jeans, and platform boots, rocking out solo or with their partner at a concert.
As Valentine’s Day approaches, be ready to capture each client’s personality and Valentine’s Day persona by having more than enough volume fans, glue, colored lashes, and UV lash extension products in your lash extension supplies to cater to your clients. Whether your client wants a minimal lash look they can wear every day and dress up for a lovely evening out for dinner or wants lashes that will be sure to get them noticed for a Valentine-themed event at a club, being able to offer a diverse skill set and offerings will keep your clients coming back. Who knows? You may even get more referrals for next Valentine’s Day.
About Xtreme Lashes®
With every product and service they’ve developed, Xtreme Lashes® has set the industry standard in semi-permanent eyelash extensions and eyelash extension compatible cosmetics since 2005. Because of this, their beauty products and eyelash extension solutions have been featured at the Golden Globes®, Academy Awards, and more. Xtreme Lashes founder Jo Mousselli is not only a Registered Nurse but is also an educator who has paved the way for women and men to have rewarding and successful careers as independent lash stylists. Whether through developing enhancing beauty products and innovative eyelash extension solutions like their new FlashCure™ Technology and eyelash extension compatible cosmetics or through training Certified Xtreme Lashes Lash Stylists, providing safe and effective products, training, and solutions is central to everything Xtreme Lashes believes in.
Get all the supplies you need for luscious Valentine’s Day lash extension looks at https://www.xtremelashes.com/