The fashion industry has always been about evolving trends, encouraging people to spend more and buy mindlessly. The UN Environment Programme (UNEP) states that the fast fashion segment is responsible for 10% of global carbon emissions, which is something to worry about as a consumer.
Not surprisingly, the industry is being watched closely for its ethical and environmental impact in recent years because it is inherently wasteful.
According to a 2023 survey, 62% of consumers state they prefer products that are sustainable for the environment, up from just 27% in 2021. That is a huge leap toward sustainability. With conscious consumerism on the rise in the US and the world, ethical fashion has emerged as a significant trend. However, you may not know what drives sustainable and socially responsible choices in your wardrobe.
In this article, we will explain the ethical fashion principles every woman should understand and follow to build a sustainable wardrobe.
Rule #1: Prioritize Quality over Quantity
Fast fashion fuels a culture of disposable clothing. It involves buying low-quality and less expensive products for your wardrobe. However, the concepts of new styles, buying cheap, buying more, throwing away, and moving on can cause significant damage to the environment.
Experts state that the waste, pollution, and emissions of fast fashion contribute to the planetary crisis. Moreover, it leads to the exploitation of cheap labor in the manufacturing process, which also has ethical implications.
Following the rule of quality over quantity takes you a step ahead with ethical styling. Commit to investing only in high-quality items that are made to last. Prioritize timeless designs, durable fabrics such as rayon material, and well-constructed garments that promise to stand the test of time.
You may have to pay more because these products have a higher price tag. However, they make a worthy investment with their long-term value and low impact on the environment.
Rule #2: Adopt Minimalism
The second rule of ethical fashion is to adopt minimalism and avoid impulsive buying. While Americans have always been known as maximalists, Gen Z is gradually shifting toward the minimalist mindless and making conscious choices. Capsule wardrobes and “less is more” are now buzzwords in the fashion circles.
Adopting minimalism is not about compromising your personal style; it is only about shopping wisely and making the most of what you own. You can commit to the following habits as your Holy Grail for ethical buying and consumption:
- Refuse to buy anything unless you absolutely need it, no matter how tempting and convenient it seems
- Repair what you already own because most items in your wardrobe tend to last, provided you are ready to invest a bit of time and effort
- Reuse your existing wardrobe creatively by mixing and matching, recycling, and resizing the ones that no longer fit
- Respect your purchases by taking care of your clothing with a consistent maintenance and upkeep routine
Rule #3: Support Ethical Brands and Local Businesses
Supporting ethical fashion brands is another rule every woman should follow when it comes to sensible choices. These are the ones promoting fair labor practices and transparency. Check brands that prioritize ethical sourcing, safe working conditions, and fair wages. Some brands also empower artisanal craftsmanship and marginalized communities.
Mother Sierra notes that such brands sell pieces crafted by artisans at home rather than by machines in assembly lines. Buying from ethical brands and small businesses enables you to contribute to the economic growth of local businesses and communities. The best part is that you can do it while following the latest fashion trends.
Handmade jewelries designed and crafted by indigenous artists are trending these days. They can elevate your style without costing a fortune. At the same time, you feel good about contributing to a cause. Besides jewelry pieces, you can add handcrafted bags and clothing to your ethical collection. Rest assured that you will not fall short of options when you look for brands that align with your values.
Rule #4: Embrace Secondhand Fashion
Buying pre-loved clothing and accessories may not be on top of your mind, but this approach goes well with sustainable styling. You may end up with a stunning collection of well-maintained and trendy clothing without spending big. In 2022, the market value of secondhand and resale apparel worldwide touched a staggering $177 billion, indicating the global popularity of pre-loved stuff.
You may find like-minded individuals who want to go ethical with this approach. Check platforms like Facebook Marketplace and Instagram to find quality secondhand clothing at the best prices. You can also explore the local thrift stores if you are not an avid online shopper.
There’s always a chance of finding a hidden treasure hidden in a thrift store or a website without burdening your wallet. At the same time, you do your bit to reduce the environmental impact of your styling choices.
Rule #5: Spread the Word
This rule is not about choosing your clothing and accessories wisely, but about encouraging others to do the same. According to a 2022 survey, 59% of American fashion shoppers agreed that they wanted the industry to become more eco-friendly. The number shows the growing inclination toward sustainable fashion in the country.
Education plays a significant role in promoting ethical fashion practices. Educate yourself about the environmental impact of the fashion industry and the importance of ethical consumption. Also, share your knowledge with people you know to raise awareness and inspire them to make conscious fashion choices.
You can go the extra mile to spread the word by engaging with online communities and sharing your opinions about ethical styling. You can contribute to a responsible fashion industry by becoming an advocate for ethical fashion.
In conclusion, ethical fashion is more than a passing trend. It is a movement highlighting the value of being sustainable and responsible with your sartorial choices. Remember that every person can make a difference, even if they spend little on their wardrobes. As an eco-conscious consumer, you can drive a lasting change through your purchasing decisions and everyday actions.